Nowadays, health preservation is no longer exclusive to middle-aged and elderly people, and more and more young people are beginning to pursue a healthy lifestyle. In addition to the simple tea bag type that packages various Chinese medicinal materials/ingredients together, health-related products on the market have gradually appeared in different dosage forms such as solid beverages, functional soft candies, and barley water. The emergence of these new products and application methods, the raw materials and processes are related to plant extraction to a certain extent.
The current situation of Chinese health preservation
The audience group is younger: Nowadays, health preservation is no longer exclusive to middle-aged and elderly people, and more and more young people are joining the ranks of Chinese health preservation. Fast-paced life, high-intensity work, and frequent staying up late have caused young people to face many health problems, such as cervical pain, eye fatigue, lack of sleep, hair loss, insomnia and other sub-health conditions, which are showing a younger trend, prompting them to improve their health awareness and actively pay attention to and practice Chinese health preservation.
Diversified methods: No longer limited to the traditional thermos cup to soak wolfberries, young people have "developed" more forms. For example, practicing Ba Duan Jin can promote blood circulation, eating black sesame pills can nourish hair, soaking feet with herbal bags can remove moisture, and there are also physical therapy, massage, hot compress, etc., covering a variety of methods such as exercise, diet, and external use.
Rich related products: Many Chinese health products have emerged on the market. Foods with traditional medicine and food as the core are varied, such as sesame pills, staying up late water, tortoise jelly, coix seed cake, donkey-hide gelatin, etc. have attracted many young consumers; Chinese health drinks are also popular. For example, this summer, Chinese health water and sugar-free tea drinks have become hot products in the water consumption market driven by consumption concepts such as low sugar, low fat, and healthy diet. Among them, Chinese health water includes coix seed water, yam water, longan water, red bean water, tangerine peel water, ginseng water, red date water, etc., and consumers of different genders, ages, and regions have their own preferences in their choices.
Closer integration with traditional Chinese medicine: China's traditional health-preserving methods focus on the harmony of body and mind in order to achieve the purpose of strengthening physical fitness and preventing diseases. Chinese medicine culture has a profound heritage and unique charm. For example, some Chinese medicine hospitals' whitening powder, dehumidifying and hair-growing tea and other products are in short supply. These products are formulated according to Chinese medicine classics and have corresponding effects; there is also a Chinese medicine version of black plum soup that is finally formulated according to ancient books and modern medical research. It not only strengthens the spleen and appetite, relieves heat and dampness, but also has lipid-lowering effects. It is inexpensive and cost-effective.
Trends in Chinese health-preserving
The market scale continues to expand: With the gradual improvement of national health awareness, the demand for Chinese health-preserving continues to increase, and the scale of the Chinese health-preserving market will continue to expand. According to data released by the Forward-looking Industry Research Institute, the scale of China's Chinese health-preserving water market will reach 450 million yuan in 2023, a year-on-year increase of more than 350%. It is expected to reach a scale of more than 10 billion by 2028, and with the entry of more brands, the compound growth rate in the next five years will exceed 88%. Not only Chinese health water, but also the market size of the entire Chinese health-related industry, such as health food, health services, etc., is expected to grow further.
Continuous product innovation: In order to meet the increasingly diversified needs of consumers, Chinese health products will continue to innovate. On the one hand, the product form will be more diversified and convenient, such as developing more ready-to-eat, ready-to-drink and simple-to-mix products, and combining health ingredients with other foods to launch new forms such as Chinese health cakes and drinks; on the other hand, the efficacy will pay more attention to targeting and scientificity, and through in-depth research and technological innovation, develop products with specific efficacy to meet the health needs of different groups of people.
The rise of personalized customization: Everyone has different physiques and health conditions, and their needs for health are also different. In the future, Chinese health may develop in the direction of personalized customization, providing tailor-made health plans and products based on individual physical conditions, living habits and other factors to achieve more accurate and effective health effects.
Deepening integration with modern technology: Modern technology will play an increasingly important role in Chinese health. For example, using advanced extraction technology to better extract and retain the effective ingredients in Chinese medicinal materials and improve the efficacy of products; using technologies such as big data and artificial intelligence to provide consumers with more accurate health analysis and health advice; developing intelligent health equipment, such as intelligent moxibustion instruments and massage chairs, to enhance the convenience and experience of health.
Industry norms are gradually improving: With the continuous development of the Chinese health market, industry norms and standards will be gradually improved. Relevant departments will strengthen the supervision of health products, regulate market order, improve product quality and safety, and protect the legitimate rights and interests of consumers. At the same time, the industry will also strengthen self-discipline, promote enterprises to improve product quality and service levels, and promote the healthy and sustainable development of the Chinese health industry.
Good news for the plant extraction industry
Market demand expansion: The downstream of plant extraction covers a wide range, especially in recent years, driven by the concept of healthy China, food and beverage (health products/nutritional supplements) account for more than 45% of the downstream application market share of the plant extraction industry. However, the competition landscape of the Chinese plant extraction industry is still in and will be in a situation of clear echelons and obvious shares for a long time. Leading companies such as Chenguang Biology and Rhine Biology will occupy most of the market share for a long time.
R&D investment growth and technological innovation: Functional foods/health foods and ordinary foods and beverages that conform to the Chinese health concept have seen a flourishing competition. The growth in demand in the downstream market will positively promote the growth of R&D investment in midstream plant extraction companies. Market demand is more segmented, and more scientific and detailed R&D data are needed to support functional claims, so technological innovation and iteration in the entire industry have been ongoing. For example, ginseng used to be directly soaked in water or ground into powder for brewing, but now certain specific saponins are separated and enriched to achieve the efficacy of a certain segment more specifically.
Industry concentration: With the rise of Chinese health, the cooperation between upstream and downstream companies in the plant extraction industry chain has become closer. From plant planting, raw material supply, to extraction and processing, product development and sales, the coordinated development of each link has made the industry chain more complete and improved the efficiency and competitiveness of the entire industry. Moreover, the development potential of the Chinese health market has attracted more companies to enter the field of plant extraction. The addition of new companies has brought more funds, technology and talents, provided more attempts and references for business operation models for the plant extraction industry, promoted competition and development in the industry, and promoted the continuous expansion of the scale of the plant extraction industry.
This article was independently created and published by Herbfields.net.